AD STRATEGY EXAMPLE
FOR A DIGITAL SINGLE RELEASE
Our ad campaigns are tailored to deliver measurable results by allocating targeted budgets across platforms. Below is a recommended example for promoting a Single Release
GOOGLE ADS FOR VIDEO VIEWS (YOUTUBE)
FROM | TO | PLATFORM | PLACEMENT | OBJECTIVE | CAMPAIGN NAME | TARGETING | BUDGET |
---|---|---|---|---|---|---|---|
15.01.2025 | 31.01.2025 | Google Ads | YouTube, in-stream | Video Views | Music Video #1 | Tier 1, 2 (3) Keywords | €150 |
TOTAL: | €150 |
META ADS (FACEBOOK & INSTAGRAM)
FROM | TO | PLATFORM | PLACEMENT | OBJECTIVE | CAMPAIGN NAME | TARGETING | BUDGET |
---|---|---|---|---|---|---|---|
01.01.2025 | 14.01.2025 | Meta Ads | Facebook & Instagram | Awareness (ThruPlays) | Single #1 ThruPlays | ✷Tier 1, 2 ✷Interests ✷(Lookalike audiences) | €150 |
01.01.2025 | 14.01.2025 | Meta Ads | Facebook & Instagram | Traffic (Clicks) | Single #1 Pre-Saves | ✷Tier 1, 2 ✷Re-targeting (ThruPlays & Fans) ✷Interests ✷(Lookalike audiences) | €150 |
15.01.2025 | 15.02.2025 | Meta Ads | Facebook & Instagram | Conversions (Spotify Streams) | Single #1 Listen Now on Spotify | ✷Tier 1 (2) ✷Re-targeting (ThruPlays & Fans) ✷Interests ✷(Lookalike audiences) | €300 |
15.01.2025 | 31.01.2025 | Meta Ads | Engagement (Facebook Page Likes) | Single #1 Follow on Facebook | ✷Tier 1 ✷Re-targeting (ThruPlays ex. Fans) ✷Interests ✷(Lookalike audiences) | €150 | |
15.01.2025 | 31.01.2025 | Meta Ads | Traffic (Instagram Profile Visits) | Single #1 Follow on Instagram | ✷Tier 1 ✷Re-targeting (ThruPlays ex. Fans) ✷Interests ✷(Lookalikes) | €150 | |
15.01.2025 | 22.01.2025 | Meta Ads | Facebook & Instagram | Reach | Single #1 OUT NOW | ✷Re-targeting (Fans) | €150 |
TOTAL: | €1.050 |
TOTAL AD SPEND FOR A SINGLE RELEASE CAMPAIGN: €1.200
(€150 on Google Ads + €1.050 on Meta Ads)
✷Why These Budgets and Timeframes?
This budget allocation ensures your ads are seen frequently enough by your target audience over the recommended timeframes. Here’s why:
Awareness Campaigns (e.g., Pre-Save Ads) benefit from consistent exposure over 1–2 weeks to build momentum leading up to the release date.
Conversion Campaigns (Spotify streams) require a longer timeframe (4 weeks) to effectively re-target warm audiences and maximize streams.
Engagement & Growth Campaigns (social media followers) thrive on re-targeting existing viewers and fans for a focused impact over a 2-week period.
Reach Campaigns (post-release push) keep the momentum alive by targeting fans and engaged listeners shortly after release.
These timeframes and budgets have been tested and optimized to deliver measurable results.
✷Flexible Budgets and Realistic Expectations: Minimum Budgets That Make an Impact
Google Ads: We recommend allocating €10 per day for at least one week (€70 total) for YouTube campaigns. Lower budgets may limit reach and reduce effectiveness.
Meta Ads: Campaigns can run with €5 per day, but to see meaningful results, a minimum of €10 per day for at least one week is recommended.
Smaller budgets can work as test campaigns but may not significantly impact streams, followers, or engagement.
✷Adjusting for Peak Advertising Periods
During high-competition times like December, advertising costs increase due to demand. We recommend raising your budget by 25% during these periods. For example, a €10/day campaign should increase to €12.50/day to maintain effectiveness.
✷Why Budget Matters
Advertising isn’t just about running ads—it’s about ensuring your message reaches the right people often enough to convert them into loyal fans. Campaigns with insufficient budgets may lack the necessary reach or frequency to make an impact. Investing adequately ensures your efforts yield results, even during competitive periods.
If your budget is limited, we can help you prioritize platforms and objectives to maximize your investment while setting realistic expectations.