HOW YOU IYNXED ME, ALIGEND
JANUARY – APRIL 2025
4 SINGLES RELEASE CAMPAIGN
CHAPTER 1
A DORMANT TREASURE
A SNAPSHOT FROM SEPTEMBER 2024
LAST RELEASE: TSUNAMI (FEBRUARY 2022)
SPOTIFY: 32 MONTHLY LISTENERS, 111 FOLLOWERS
SOCIALS: LAST POST FROM JANUARY 2024 (AFTER ALMOST 2 YEARS OF SILENCE)
ONLINE PRESENCE: INCONSISTENT BRANDING
CHAPTER 2
PLANNING A COMEBACK
LOGO REDESIGN
FIND PR
RECORD THE LAST SONG
FILM 2 MORE MUSIC VIDEOS
BUILD CHANNELS
& CREATE CONTENT
JANUARY 17, 2025
SINGLE #1 ‘ELYSIAN’ + MUSIC VIDEO
FEBRUARY 14, 2025
SINGLE #2 ‘CONTROL’ + MUSIC VIDEO
MARCH 21, 2025 SINGLE #3
‘ALONE’ + MUSIC VIDEO
APRIL 25, 2025 SINGLE #4
‘FORTRESS’ + MUSIC VIDEO
CHAPTER 3
THE IYNX EFFECT
REBUILDING THE INFRASTRUCTURE
WE SET UP AND IMPROVED OVER 14 CHANNELS & TOOLS WITH NEW BRAND ASSETS TO LAUNCH THE NEW ERA
LINKTREE
SMART NOISE
META BUSINESS
FACEBOOK
INSTAGRAM
TIKTOK
YOUTUBE
GOOGLE ADS
SPOTIFY
APPLE MUSIC
AMAZON MUSIC
BANDCAMP
…
CONTENT CREATION
TOGETHER, WE CREATED OVER 250 ASSETS ACROSS 4 SINGLES
SINGLE ARTWORKS
MUSIC VIDEOS
CHANNEL BANNERS
YOUTUBE THUMBNAILS
YOUTUBE SHORTS
SPOTIFY CANVASES
META AD ASSETS
INSTAGRAM & FACEBOOK REELS
PHOTOS & CAROUSELS
TIKTOKS
…
SOCIAL MEDIA MANAGEMENT
AND, ON AVERAGE, WE POSTED 3 TIMES A WEEK FOR 4 MONTHS ACROSS 4 CHANNELS AND 6 PLACEMENTS.
THAT’S ROUGHLY 270 POSTS.
(Remeber that one post from January 2024?)
CHAPTER 4
THE CAMPAIGN
ELYSIAN
JANUARY 17, 2025 – THE RETURN
After 3 years of silence, you re-entered the scene. With strong video content and ads kicking in, you went from 25 to 2,533 monthly listeners. That’s a +10,000% growth. No editorial playlist. Just grit, strategy, and the golden warmth of your single ‘ELYSIAN’.
The music video hit 63.5K views in two weeks at an exceptionally low Cost per View of SEK0.02 (€0.0018 / $0.0021), with a View Rate of 52% and a strong Engagement Rate of 74% – proof that the right people were watching, and they loved it.
CONTROL
FEBRUARY 14, 2025 – THE BREAKOUT MOMENT
Valentine’s Day dropped with sparkles and a BLEGH. Released exactly four weeks after ELYSIAN, ‘CONTROL’ rode the wave of momentum and broke new ground.
With an official Spotify playlist placement, your reach exploded:
Monthly listeners more than doubled to 5,192, and streams surged by 40%.
This became the peak visibility of the entire campaign, and it’s a glimpse of what happens when strategy and the algorithm lock in.
On YouTube, the video hit 85K views in two weeks, at a Cost per View of SEK0.02 (€0.0018 / $0.0021), with a View Rate of 55.55% and a 76% Engagement Rate. In other words: your fans stuck around (mesmerized by the sparkles? – maybe).
ALONE
MARCH 21, 2025 – THE REALITY CHECK
Playlist support was removed. No new editorial placements. Monthly listeners dropped by 53%, and streams dipped 12%.
Blame it on the stars that campaign pressure rose. Behind the scenes, the music video delivery for the next release lagged, timelines got tight, and we all felt the heat. Still, the quality held, and fans stayed engaged.
The music video clocked in at 71,728 views within two weeks. With a CPV of SEK0.02 ($0.0021 / €0.0018), a View Rate of 51.09%, and a strong Engagement Rate of 71.71%, it proved once again that great visuals, paired with solid targeting, continue to perform.
FORTRESS
APRIL 24, 2025 – THE FINAL PUSH
This rollout was the toughest.
The video arrived three weeks late, just two days before release. That meant no chance to pitch with visuals, and an exhausting 48-hour sprint to prep an entire content rollout. It wasn’t pretty. But it got done, quietly, behind the scenes.
Despite the chaos, the final single still pulled listeners back in. Monthly listeners grew by 46%, and the brand momentum we’d built over three singles did its job.
The music video hit 84,500 views within two weeks, with a CPV of SEK0.02 ($0.0021 / €0.0018), a View Rate of 54.65%, and an Engagement Rate of 78.75% – proof that great music, strong visuals, and strategic ads can still break through, even when everything behind the scenes is on fire.
CHAPTER 5
CHALLENGES & LEARNINGS
No campaign runs without friction. This one had its high points like strong visuals, great music, and real momentum, but also its fair share of challenges. Here’s what we learned that might help plan the next release.
CONTENT NEEDS STRUCTURE
At first, it looked like a sensible idea to leave content creation in the artist’s hands. But with limited time, tech know-how, and multiple platforms to manage, this quickly became overwhelming. Once content creation was handed over to IYNX, things ran smoother.
Takeaway: Decide early who creates, edits, and posts content. If you’re going DIY, prepare in advance. If you’re outsourcing, do it before frustration, resentment, or burnout hits.
MASTER ASSETS NEED TO BE READY BEFORE KICK-OFF
Two major things weren’t finalized when the campaign started:
The audio for Single #4 still needed recording, mixing, and mastering.
The music videos for Singles #3 and #4 weren’t finished.
This led to stressful last-minute sprints, limited pitching opportunities, and delays in content production. While the quality held, the process was harder than it needed to be.
Takeaway: Finalize all music and video assets before launch. It gives the campaign more time to breathe, and you more space to celebrate your milestones.
PR FOR SINGLES IS AN UPHILL CLIMB WITHOUT A HOOK
Despite strong visuals and songs, no meaningful press coverage came through. Most PR agencies now prioritize albums or single releases that have a clear story, headline angle, or momentum. They also need more lead time.
Takeaway: If you want PR, start early and build context. A single + video alone isn’t always enough. Bundle with tour news, an EP, or a bigger narrative.
CHAPTER 6