Music Marketing

Music

MARKETING

&PROMOTION

SERVICES

Marketing Strategy

Content Creation

Social Media Marketing

Online Advertising

DSP Marketing

Web Design

PACKAGES

Channel Audit

A thorough analysis of your presence online, from website to DPSs to socials, including relevant tools. → READ MORE

Music Release Campaigns

Professionally release, market, and promote your new single, EP, or album. → READ MORE

Tour Campaigns

Channel Audit: Setup and optimization of your presence online, from website to DPSs to socials, including relevant tools, business accounts and ad accounts.

Marketing Strategy & Promotion Plan: Creation of the overall marketing strategy, including show dates and events, delivery deadlines, etc., and creation of an integrated promotion plan for each channel, including social media and online advertising.

Content Creation: Creation of branded channel art (banners, profile photos, etc.), social media and ad creative, and other marketing & promotion collateral.

Social Media Marketing: Posting promotional content, monitoring fan engagement, and maintaining profiles.

Online Advertising: Google Ads (YouTube), Meta Ads (Facebook & Instagram), TikTok Ads, Spotify Ads.

We customize packages based on your needs. If you need additional services such as PR, I team up with trusted partners.

Request a customized package & quote → CONTACT

Websites & EPKs

One- or multipage WordPress websites showcasing your latest releases, bio, discography, tour dates, videos, merch, press quotes, riders, etc.

We customize packages based on your needs.

Request a customized package & quote → CONTACT

FAQ

Terminology: Marketing, Promotion, PR

Marketing: The long-term strategy or blueprint for your music career or a clear roadmap for your releases, tours, and content in order to create a sustainable relationship between you and your fans & customers for long-term success.

Promotion: The short-term effort designed to to create awareness, engagement, and conversions (streams, sales) around your music, products, and events quickly and effectively.

Public Relations (PR): The strategic effort to build and maintain a positive public image and credibility for your music, through media coverage, press releases, interviews, and features that create long-term recognition and brand awareness within the industry and among fans.

Do you offer PR?

I don’t offer PR.

I can refer you to PR agencies.

I partner with your PR agency of choice.

Pricing

Pricing is based on the unique nature of each project. Generally…

Content Creation is priced based on the scope and deliverables (graphics, videos).

Social Media Marketing is priced based on ongoing engagement.

Online Advertising is priced based on either the number of ads, as a percentage of your ad spend, or as a percentage of your ad-generated revenue.

DSP Marketing is priced based on the platforms and level of engagement, from basic submissions to in-depth promotion strategies.

Web Design & EPKs are priced based on scope and value.

What about Ad Spend?

Google Ads start at €150 for 2 weeks

Meta Ads start at €150 for 2 weeks

TikTok Ads start at €300 for 2 weeks

Spotify Ads start at €250 for 4 weeks

How much lead time do you need?

Get in touch as early as a year in advance.

Minimum lead time for projects is 1 month.

The shorter the lead time, the less I can guarantee that we can work together.

I don’t jump into already active campaigns.

Can I see examples of your work?

Yes. Please request examples via email → CONTACT

Can you walk me through your process?

Yes. Please check out the pages under “PACKAGES” or request a project walkthrough via email → CONTACT

Team & Partners

I am happy to build and manage a team around your project.

I collaborate with trusted partners for services that I don’t provide myself, e.g. branding & PR, or with your partners of choice.

GET IN TOUCH FOR A CUSTOMIZED PACKAGE & QUOTE.

CONTACT

Music

MARKETING

&PROMOTION

SERVICES

PACKAGES

FAQ

Grayscale Season: “Jesus… Just fucking hire Sarah.”

De Reyna Management: “Her reputation for outstanding work is growing fast…”

De Reyna Management: “…she always puts artistry first and truly takes the projects she works on to heart.”

Black Lion Records: “Sarah has provided us with so much value that I cannot ever let her go.”

Noble Demon Records: “… dedicated, experienced, reliable, and organized, all on such an incredibly high level.”

TRUEview Media: “… her ability to work collaboratively on different projects has shown her flexibility and adaptivity…”

8 KALACAS: “…checked in with us often so we never went through anything alone.”

VITTRA: “…an impressive network in the global music industry.”

IATT: “Her formula has rewired my brain…”

TRAGEDY: “Highly organized, insightful, and creative…”

Confessions Of A Traitor: “Sarah has opened our eyes to new ways of connecting with current and new fans worldwide.”

Angmodnes: “…we feared getting into social media and promotion would feel disingenuous…”