
SPOTIFY GROWTH CAMPAIGN
STRATEGIC META ADS TO BOOST YOUR MONTHLY LISTENERS & STREAMING NUMBERS.
If your music was worth producing, it’s worth promoting.
Let’s get it in front of real music lovers in your genre, without wasting money, momentum, or your audience’s attention.
SERVICE FEE: €249
MINIMUM AD SPEND: €600 over 4 weeks
SUBMIT YOUR EP, ALBUM, OR PLAYLIST
WHY I DON’T RECOMMEND PROMOTING SINGLES:
Sending listeners from Meta to Spotify is expensive.
Spotify will cue another artist after your single, which means your expensive ad just boosted their stats – not yours.
A playlist, EP, or album lets you control the listening journey and extend the value of every click.
RESULTS YOU CAN EXPECT
Let’s be real — there’s no one-size-fits-all answer when it comes to growing your monthly listeners. Your results will depend on:
• whether you’re promoting a playlist, EP, or album
• the quality of your Spotify profile and visuals
• whether you’re in a release cycle or pushing older tracks
• the genre you’re in (metal = less streams, more loyalty)
• and how long your campaign runs
A €300 CAMPAIGN OVER 4 WEEKS COULD DELIVER
• Avg. Cost per Conversion: ~0.20 €
• Total Clicks: ~1,475
• Estimated Streamers (35% conversion): ~516
• If they listen to 2 tracks each (playlist/EP):
→ ~1,030 total streams
Plus: saves, follows, algorithmic boosts — and long-term fan growth.
A NOTE ON GENRE
Spotify’s internal data shows that Hip-Hop/R&B dominates global streaming (30–40%). Rock sits around 15%. Metal is a niche within that.
So if you’re making heavy music, don’t compare your stats to the mainstream.
Metal fans stream less but they’re more loyal, more intentional, and more likely to buy merch, tickets, and physical records.
Bottom Line
Spotify is most likely not a revenue source for most artists.
It’s a discovery engine, a marketing platform, where you’re investing in reach, repetition, and reputation.
BUDGET: €300 | LIFETIME: 4 weeks | MONTHLY LISTENER GROWTH: 312.6k | CPV: $0.002 | CONVERSION RATE: 60% | ENGAGEMENT RATE: 83%
OUR PROMISE
We understand the unique challenges of promoting metal, rock, and alternative music videos, which often walk a fine line with Google’s advertiser policies.
If your video gets restricted by Google’s automated systems after we launch (despite our best screening efforts), you’ll receive a credit toward a future campaign or a refund. This ensures you’re only paying for campaigns that are delivering results.
THE PROCESS
STEP 1: SUBMIT YOUR EP, ALBUM, OR PLAYLIST
Complete the submission form with your Spotify link – VIDEO MATERIAL?
STEP 2: ELIGIBILITY REVIEW
We’ll screen your content to ensure it meets Google’s Advertiser Policies
STEP 3: PAYMENT
Once your video is approved, we’ll send you a secure Stripe payment link for you to complete your purchase
STEP 4: ACCESS SETUP
Add us to your Google Ads account (instructions provided via email)
STEP 5: CAMPAIGN LAUNCH
We’ll set up your targeted campaign on our agreed date
STEP 6: PERFORMANCE TRACKING & RESULTS
Receive weekly reports on your campaign’s performance and optimization. You’ll start seeing real views within 24-48 hours, with full results delivered in about a week.
CASE STUDIES
BUDGET: €150 | LIFETIME: 2 weeks | VIDEO VIEWS: 61.3k | CPV: €0.002 | VIEW RATE: 59% | ENGAGEMENT RATE: 78%
BUDGET: SEK1,500 | LIFETIME: 2 weeks | VIDEO VIEWS: 84.6k | CPV: SEK0.02 | VIEW RATE: 55% | ENGAGEMENT RATE: 79%
BUDGET: SEK1,500 | LIFETIME: 2 weeks | VIDEO VIEWS: 78.8k | CPV: SEK0.02 | VIEW RATE: 57% | ENGAGEMENT RATE: 80%