Ads-First
Release Marketing
For Heavy Music
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Marketing Services
Music Release Campaigns
A strategic rollout for singles, EPs, or albums
connecting video, DSP, and social media promotion with release timings.
Includes strategy, ad setup, execution, and reporting.
Price: €499 per song and month
Minimum ad spend: starting at €500 over 4 weeks
Strategy Session
A one-off session to clarify an upcoming release.
We look at your release as a system and map realistic dates, delivery windows, and next steps.
You leave with clear decisions and a plan you can actually execute.
Price: €149
Duration: 90 minutes
DSP Promotion
Paid discovery campaigns for digital releases.
Targeted Meta ads that introduce your music to new listeners.
Includes creative setup, campaign structure, optimization, and reporting.
Price: €299
Minimum ad spend: €300 over 4 weeks
Music Video Promotion
Paid visibility campaigns for YouTube music videos
Targeted Google ads that introduce your music video to new viewers.
Includes creative setup, campaign structure, optimization, and reporting.
Price: €149
Minimum ad spend: €150 over 2 weeks
Who We Work With
8 KALACAS | ALIGNED | AMORPHIS | ANNICKE SHIREEN | ATOMIC FIRE RECORDS | BLACK LION RECORDS | BLACKWATER DROWNING | BLEEDING ART COLLECTIVE | CASKET ROBBERY | CHONTARAZ | CONFESSIONS OF A TRAITOR | DEAD EYED CREEK | DE REYNA MANAGEMENT | EVE | GAEREA | GRAYSCALE SEASON | HEART ATTACK | HEI’AN | HELLOWEEN | IATT | INNER VITRIOL | IRRATIONAL CAUSE | JOY SHANNON | KATATONIA | KATI RAN | KLUBB SLAMMER | KNEEL BEFORE THE DEATH | KVAEN | LEACH | LORDI | MARFA MOTEL | MESHUGGAH | MIRA CETI | MISERIA ULTIMA | NAPALM RECORDS | NEKOMATA | NEXION | OK GOODNIGHT | OPETH | ORGONE STUDIOS | POWER PALADIN | RAIN DIARY | SCAR OF THE SUN | SCARLEAN | SECRET SPHERE | SEVEN SPIRES | STRANGER VISION | SVART RECORDS | TENSIDE | THE ARCANE ORDER | THE UNGUIDED | TRAGEDY | TRIPLE BOOKINGS | U.D.O. | UNLOCKED | VEMØD | VISITANT | VITTRA | WALTARI | WARNER MUSIC | and many more…
About
IYNX
Ads-First Release Marketing for Heavy Music
IYNX is a marketing studio specializing in release campaigns for heavy artists and labels. The work focuses on paid visibility, structured rollouts, and informed decision-making throughout the release phase.
Each campaign is built around the actual conditions of the project: the music, the available assets, the timeline, and the goals behind the release. Rather than applying generic tactics, campaigns are designed to create relevant visibility, produce usable data, and support a release with professional execution and clarity.
IYNX operates with restraint and intent. Strategy precedes execution. Structure precedes scale. Resources are concentrated where they matter, so decisions remain deliberate and effective. The goal is to design campaigns that make sense in context and can be sustained.
Sarah Elisabeth Wohlfahrt
Founder of IYNX
I come from a background in music, art, philosophy, and literature. Over the years, I’ve shaped campaigns for emerging artists, cult labels, and some of the most respected names in metal.
I see marketing as a craft. At its best, it is thoughtful, disciplined, and in service of both the audience and the work itself.
You won’t find trend-chasing, shortcuts, or inflated promises here.
I’m brutally allergic to bs.
What I bring is structure, critical thinking, creative intuition, and a clear sense for what deserves attention.
Contact
IYNX
Sarah Elisabeth Wohlfahrt
hello@iynx.me