Marketing Direction for Heavy Music Artists
Digital presence. Connected systems. Clear direction –
across releases, tours, and long-term growth.
The Friday Email
Marketing, the industry, and the artists I’m working with.
Let’s stay in touch outside social media.
Work With Me
I work with heavy music artists as an external marketing director,
building the systems, strategy, and direction behind releases, tours, and long-term growth.
Foundation & Direction
Building the digital presence and strategic groundwork everything else depends on.
Websites, EPKs, branding, channels, positioning, and a clear plan forward.
Release & Tour Campaigns
Planning and directing releases, campaigns, and tour phases as a connected system.
Strategy, budgets, partners, timelines, and execution working together.
Marketing Partnership
Long-term collaboration as an external marketing director.
Continuous direction, coordination, and growth across multiple release cycles.
Who I Work With
8 KALACAS | ALIGNED | AMORPHIS | ANNICKE SHIREEN | ASKEFROA | ATOMIC FIRE RECORDS | BLACK LION RECORDS | BLACKWATER DROWNING | BLEEDING ART COLLECTIVE | CASKET ROBBERY | CHONTARAZ | CONFESSIONS OF A TRAITOR | DEAD EYED CREEK | DE REYNA MANAGEMENT | EVE | GAEREA | GRAYSCALE SEASON | HEART ATTACK | HEI’AN | HELLOWEEN | IATT | INNER VITRIOL | IRRATIONAL CAUSE | JOY SHANNON | KATATONIA | KATI RAN | KLUBB SLAMMER | KNEEL BEFORE THE DEATH | KVAEN | LEACH | LORDI | MARFA MOTEL | MESHUGGAH | MIRA CETI | MISERIA ULTIMA | NAPALM RECORDS | NEKOMATA | NEXION | OK GOODNIGHT | OPETH | ORGONE STUDIOS | POWER PALADIN | RAIN DIARY | SCAR OF THE SUN | SCARLEAN | SECRET SPHERE | SEVEN SPIRES | STRANGER VISION | SVART RECORDS | TENSIDE | THE ARCANE ORDER | THE UNGUIDED | TRAGEDY | TRIPLE BOOKINGS | U.D.O. | UNLOCKED | VEMØD | VISITANT | VITTRA | WALTARI | WARNER MUSIC | and many more…
About
Sarah Elisabeth Wohlfahrt
My work lives at the intersection of heavy music, strategy, and long-term artistic direction.
I come from a background in music, art, philosophy, and literature. Over the years, I’ve shaped campaigns for emerging artists, cult labels, and some of the most respected names in metal.
I see marketing as a craft: thoughtful, disciplined, and in service of both the audience and the work itself.
You won’t find trend-chasing, shortcuts, or inflated promises here.
I’m brutally allergic to bs.
What I bring is direction, critical thinking, creative intuition, and coherent systems that hold up long-term.
Contact